Filming and Technical Production of a Live Webinar
Freddie’s Flowers: Create a Beautiful Flower Arrangement at Home
Overview
I managed the filming and technical production of a live webinar featuring Freddie Garland, founder of Freddie’s Flowers.
The event was part of the Green Letter Days programme, designed to create accessible and enjoyable experiences for people living with dementia and their carers.
My responsibility was to plan the filming setup, manage the livestream broadcast, and ensure the session ran smoothly from a technical perspective.
The webinar hosted up to 100 remote participants, who followed the flower arranging demonstration from home using flowers delivered to them ahead of the event.
My Role
I was responsible for the technical setup and live production of the event, including:
- Setting up the camera and lighting for the demonstration
- Managing the livestream broadcast
- Ensuring clear audio and video quality
- Monitoring the live session and technical performance
- Supporting the presenter during the broadcast
The goal was to create a clear, simple viewing experience so participants could easily follow the flower arranging steps from home.
Filming Setup
To make the demonstration easy to follow, I planned a multi-angle filming setup, including:
- A front-facing camera focused on the presenter
- A close-up camera showing the flower arrangement process
- Lighting adjustments to ensure the flowers and vase were clearly visible
This allowed viewers to clearly see the techniques being demonstrated in real time.
Livestream Management
During the event, I managed the live broadcast and technical monitoring, including:
- Switching between camera angles
- Monitoring audio and video quality
- Ensuring the livestream remained stable
- Supporting the moderated chat system for audience questions
This ensured the event ran smoothly without technical interruptions.
Outcome
The webinar was successfully delivered to 100 participants, with clear visuals and stable streaming throughout the session.
The technical setup allowed viewers to easily follow the flower arranging demonstration step by step, creating an engaging and accessible online experience.
