Senior Digital Marketing & Creative Strategy specialist with 12+ years of experience driving growth across e-commerce, sports, FMCG, fashion, and government sectors. Expert in AI-powered marketing, Amazon Marketplace optimisation, SEO strategy, and PPC performance marketing, delivering measurable improvements in visibility, CTR, and conversion across digital marketplaces.

Extensive experience managing Amazon listings, A+ Content, Brand Stores, and digital merchandising, alongside e-commerce platforms including Shopify, Magento, and WordPress, email marketing automation with Klaviyo, and collaborative design systems using Figma and Miro. Skilled in digital design, workflow planning, and cross-team collaboration, working closely with marketing, product, and commercial teams to optimise customer journeys and scale brand performance across online channels.

A commercially focused creative strategist who actively leverages emerging AI tools and marketing technologies, staying up to date with the most impactful AI trends to enhance workflows, generate innovative marketing ideas, and improve campaign performance. Known for strong visual storytelling, motion design, and premium digital asset creation, with advanced proficiency in After Effects, Premiere Pro, Photoshop, and Illustrator, delivering high-quality, performance-driven brand experiences in fast-paced environments.