Copywriting
As a young man with a half-English and half-Greek background, my personality is hard working, but thoughtful and playful, and I have a mix of logic and intuition when it comes to designing. I am a very friendly and easy-going person, but I can get very serious when working on a design project. I use my creativity and uniqueness to come up with innovative designs, and am always looking to push the limits.
I thrive as an open and curious collaborator within multidisciplinary teams, capable of leading with light oversight from directors. I take pleasure in assuming responsibility for all aspects of a project, from client presentations to managing deliverables, tasking teams, and executing the overarching strategy. As both a thinker and maker, I enjoy navigating the intricacies of projects, from creating frameworks and developing insights to crafting presentations and meeting project needs head-on.
Being a natural researcher, I hold strong opinions about the most effective modes of primary and secondary research required for a given brief. I can plan and conduct key stakeholder interviews and workshops, incorporating compelling activities to elicit valuable insights. Adept at presenting, I am comfortable captivating a room, controlling the pace of activities, and contributing insightful thoughts and questions.
As a passionate organizer, I take pleasure in distilling complex research findings into actionable strategies and synthesizing intricate information into winning deliverables that weave a compelling narrative. My role extends beyond traditional project management, as I am deeply invested in revolutionizing how the world’s biggest brands think, ensuring each project I undertake leaves a lasting impact on the global retail landscape.
Written words are a powerful way of shaping attitudes and perceptions of your brand. After all, it’s not just what you say, it’s also how you say it. With experience at producing compelling and inspirational copy that drives action and tells stories about brands. Balancing SEO keywords, your messaging and your overall marketing strategy can be tricky, but not impossible. Create content that people want to read about, and they’ll share it. The journey a customer goes along, from that very first email to actually using your service, is actually just one really long piece of writing. The biggest pitfall is forgetting that, and treating it all like it’s separate. A Highly creative and hyper-collaborative team player who leads event-driven campaigns, draws out the best 360 thinking. So I’m here to help fit together the jigsaw.
As the guardian for strategic thinking across my projects, I ensure a robust strategic foundation and purpose throughout the entire project lifespan. I serve as the voice of the consumer, leveraging insights, research, and strategic frameworks to align projects with the brief, client expectations, audience needs, and the current cultural landscape. With over 12 years of experience, I excel as an exceptional strategic thinker and organizer, adept at leading teams, shaping insights, and developing frameworks that have the potential to redefine the future of global retail and transform the perspectives of major brands.
