Project: Multi-Format Artwork Recreation for Global Campaign
Client Collaboration: GREAT Campaign Team + Rockstar Games
IP Reference: Red Dead Redemption
Overview
This project focused on retouching, reformatting, and re-illustrating iconic poster artwork inspired by Red Dead Redemption to support a global promotional campaign. The objective was to maintain the original artistic integrity while adapting visuals across multiple formats, channels, and international markets.
Working alongside the GREAT Campaign partnership team, the project required blending creative storytelling, technical precision, and brand alignment at scale.
Objectives
- Recreate and enhance original poster artwork for multi-platform use
- Adapt designs across various formats and aspect ratios (OOH, digital, social, print)
- Maintain brand authenticity and recognisable visual style
- Collaborate with stakeholders to ensure alignment with global campaign messaging
- Deliver assets optimised for international audiences
Creative Approach
1. Artwork Reconstruction
- Decompiled original poster compositions into layered structures
- Rebuilt key elements including:
- Character silhouettes
- Environmental textures (dust, light rays, landscapes)
- Typography and distressed overlays
- Used illustration techniques to recreate missing or low-resolution assets
2. Retouching & Enhancement
- Applied advanced retouching to:
- Improve lighting balance and contrast
- Enhance cinematic depth and atmosphere
